Case Study
OtherWeb Inc.
How VideoRep Helped OtherWeb Create High-Impact Fundraising & Product Demo Videos
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$7,000+
30+
2
100%
OtherWeb Inc.
Industry
“Julian's ability to handle objections and pick up new languages exceeded our expectations. He unlocks sales in ways that just weren’t possible before.”
Challenge
OtherWeb Inc., an AI-powered platform dedicated to removing low-quality content from the internet and news, needed professional-grade videos for their Reg CF fundraising campaign and product landing pages.
Previously, CEO Alex Fink either recorded videos himself via webcam or outsourced to freelancers on Upwork—both approaches came with challenges:
- Inconsistent quality across different contractors
- Time-intensive production (often taking days for a single 2-minute video)
- Difficulty briefing presenters to correctly demo the app without prior knowledge
- Lack of brand consistency across video assets
The goal was clear: produce videos that matched the high editorial standards of OtherWeb’s platform and could be reused across websites, investor pages, and campaigns—without the delays, frustration, or quality compromises.
About OtherWeb Inc.
OtherWeb Inc. is a technology company on a mission to make online information healthier. Using advanced AI, the platform automatically detects and removes “junk” — clickbait, misinformation, low-quality articles — from news feeds and online sources.
Users get cleaner, fact-checked content, while organizations can integrate OtherWeb’s tech into apps and services to deliver higher-quality information to their audiences. The company is driven by a commitment to transparency, reliability, and restoring trust in digital information.
Solution
VideoRep provided a complete, end-to-end production process designed to meet OtherWeb’s exacting standards:
- Professional Presenter Selection – Matched OtherWeb with a skilled spokesperson capable of delivering complex messaging with clarity and confidence.
- Accurate Demo Presentation – Walked the presenter through the app’s functionality to ensure perfect delivery in a single take.
- Fast Turnaround – Delivered polished, ready-to-use videos within days instead of weeks.
- Consistent Brand Alignment – Maintained a professional, editorial look that matched OtherWeb’s mission and existing high-quality content.
Alex Fink shared:
“The very first video we received was one of our best assets. People asked why we weren’t using it more. It would have taken me days to produce something like that, but with VideoRep, it was quick, right the first time, and matched our standards perfectly.”
Key Results (Data-Driven)
- $7,000+ saved in estimated production and contractor costs versus traditional methods
- 30+ production hours saved on scripting, filming, and editing
- 2 high-quality videos delivered within days, both reused across fundraising and marketing campaigns
- 100% brand consistency maintained across Reg CF and product demo materials
- Increased internal recognition — videos cited by reviewers as “some of our best assets”
Client Quote
“The turnaround time was a pleasant surprise, and the quality was excellent. Once you see it works, it’s just money in the bank — you keep doing it over and over.”
— Alex Fink, CEO, OtherWeb Inc.
Client Outcome
OtherWeb successfully integrated the new presenter-led videos into their Reg CF campaign and product landing pages, giving them professional, on-brand assets that strengthened their messaging and investor appeal. The videos are now leveraged as evergreen content for multiple campaigns, saving the company both time and budget while reinforcing their high editorial standards.
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“Scaling a multilingual sales team was complicated, not just because of hiring but due to the constant need for training, onboarding, and rehiring. We realized that using AI could streamline the process and help us avoid these recurring operational headaches.”
Frequently asked questions
We create presenter-led video content for brands and businesses that need to communicate clearly --- without relying on internal teams to be on camera. Our hand-selected presenters become the face of your message, delivering explainers, training videos, onboarding, and more.
Unlike a talent agency or AI avatar service, we’re built for marketing teams who value authenticity, consistency, and fast turnaround --- with presenters who care about your brand like it's their own.
Most businesses create less than 10 minutes of video content per month --- and less than 20% of that includes a professional presenter.
That means most teams are either falling behind or relying on DIY content that doesn’t convert, doesn’t scale, and doesn’t represent their brand at its best.
Our Video Packs were designed to flip that script.
Instead of overcommitting to big, expensive productions, you get a fractional, flexible way to build high-impact content over time with your VideoRep(s).
Think of it like buying video credits:
• Use them across any type of video (explainer, onboarding, training, etc.)
• Reuse the same presenter or switch anytime
• Scale your content library without reinventing the wheel every time
Even our lowest tier (10 minutes) is enough to put you ahead of 90% of your competition.
It’s a lightweight way to grow your video presence strategically, without overwhelm, and with room to increase output as you see results.
RAW Footage is the VideoRep's recorded take(s) --- filmed in 4K, cleanly framed, and delivered within 24–48 hours. It’s ready for your editing team to cut, style, and publish. No edits, no extras --- just pro footage you can use however you like.
Team+ gives you access to our full creative team, all working together to deliver a fully polished, ready-to-publish video.
That includes:
• Scriptwriters
• Editors
• Motion Designers
• Thumbnail Creators
• Subtitle + Caption SpecialistsIt’s
perfect when your team needs done-for-you video that’s fully on-brand, engaging, and export-ready across all platforms.
Absolutely. Upload your final script, and your preferred VideoRep will bring it to life.
Or if you’d prefer, Team+ includes full scriptwriting to help shape your message with clarity and tone that fits your brand.
That’s where Team+ comes in... We’ll match your brand style and deliver fully edited assets --- thumbnails, captions, intros, repurpose content, and more.
During onboarding, you’ll upload your logos, fonts, colors, and style guidelines. We then build brand templates so every video (whether it is your 1st video or your 50th) matches your brand voice and visuals perfectly.
Our VideoReps specialize in evergreen, business-critical content that your team uses again and again:
• Explainers
• Onboarding walkthroughs
• Support + FAQ videos
• Internal training
• Mini-courses
• Blog-to-video assets
• Paid Ads + Shorts
Let us know your goal --- we’ll match the format and presenter to make it shine.
Your VideoRep dashboard tracks everything in one place --- from remaining minutes and project status to deliverables and revisions. No spreadsheets. No guesswork.
Yes! You can choose a new Video Rep for every video --- or stick with one familiar face across your content. It’s totally flexible based on what works for your brand.
Yep... Our Video-As-You-Go option is ideal for trials and one-off projects.
Video Presenters For Consistent
B2B Growth
Polished, scalable content featuring real human video representatives - for fast-moving B2B SaaS teams who value human connection over AI-generated content.
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