Case Study

MedShadow Organization

Pricing

How VideoRep Helped MedShadow Boost YouTube Education & Reach (Non-Profit)

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15+

YouTube videos delivered with professional presenting & editing

$30,000+

estimated production savings compared to traditional studio costs

230+

production hours saved

MedShadow Organization

Dante Stewart (Non-Profit Manager)

Industry

Health & Wellness Education

“Julian's ability to handle objections and pick up new languages exceeded our expectations. He unlocks sales in ways that just weren’t possible before.”

Dante Stewart (Non-Profit Manager)
Strategic Partnerships Manager

Challenge

MedShadow Organization, a non-profit focused on educating the public about medication side effects and health risks, needed more than just a presenter. They required an end-to-end video partner who could bring their content to life with authenticity and consistency — all while working within the limited resources of a non-profit.

Initially, they wanted ads for YouTube, but this quickly expanded into longer-form educational videos for their channel. They needed:

  • A trusted presenter to deliver content naturally and engagingly
  • A cost-effective production setup without compromising quality
  • Multiple video formats (4K, 1080p, with/without music, with/without graphics) for A/B testing

About MedShadow Organization

MedShadow is dedicated to providing evidence-based health information, focusing on the benefits and risks of medicines and medical treatments. They aim to empower people to make informed healthcare decisions.

Solution

VideoRep became MedShadow’s full-service video partner, managing everything from presenting to editing:

  • Authentic Presenter Delivery – Using a natural studio setup to maintain trust and relatability for sensitive health topics.
  • Versatile Production Outputs – Delivering each video in multiple formats for optimal testing and audience engagement.
  • In-House Editing – Eliminating the need for MedShadow to hire external editors, saving both money and time.
  • Brand Integration – Incorporating MedShadow’s brand assets into every video for visual consistency.

The collaboration produced standout videos, including:

  • “Spleen Organ Health: Enlarged Spleen – A Big Red Flag” – 59,000+ views (1 year)
  • “Know This About Fungal Infections” – 8,200+ views
  • “Six Medications That Can Make You Gain Weight” – 5,100+ views

Key Results

  • 15+ YouTube videos delivered with professional presenting & editing
  • $30,000+ estimated production savings compared to traditional studio costs
  • 230+ production hours saved
  • Multiple high-performing videos ranking among MedShadow’s top content
  • Significant subscriber growth tied to presenter-led content

Client Quotes

“Awesome job!”
“Eric and his team are awesome! They did an amazing job and definitely exceeded my expectations with the quality of production and professionalism.”
“The presentation is top-notch, and my team is blown away by the professional editing and quality of the final video. Looking forward to future videos!”

Client Outcome

MedShadow’s YouTube channel now features consistent, high-quality educational content that has boosted views, subscriber count, and overall audience trust. With an all-in-one solution from VideoRep, they’ve saved thousands in production costs, produced top-ranking videos, and maximized their ability to inform and educate — all without the overhead of a traditional studio.

Want impactful, cost-effective videos for your mission?
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“Scaling a multilingual sales team was complicated, not just because of hiring but due to the constant need for training, onboarding, and rehiring. We realized that using AI could streamline the process and help us avoid these recurring operational headaches.”

faq

Frequently asked questions

What exactly does VideoRep do?

We create presenter-led video content for brands and businesses that need to communicate clearly --- without relying on internal teams to be on camera. Our hand-selected presenters become the face of your message, delivering explainers, training videos, onboarding, and more.

Unlike a talent agency or AI avatar service, we’re built for marketing teams who value authenticity, consistency, and fast turnaround --- with presenters who care about your brand like it's their own.

Why do you offer Video Packs of minutes?

Most businesses create less than 10 minutes of video content per month --- and less than 20% of that includes a professional presenter.

That means most teams are either falling behind or relying on DIY content that doesn’t convert, doesn’t scale, and doesn’t represent their brand at its best.

Our Video Packs were designed to flip that script.

Instead of overcommitting to big, expensive productions, you get a fractional, flexible way to build high-impact content over time with your VideoRep(s).

Think of it like buying video credits:
• Use them across any type of video (explainer, onboarding, training, etc.)
• Reuse the same presenter or switch anytime
• Scale your content library without reinventing the wheel every time

Even our lowest tier (10 minutes) is enough to put you ahead of 90% of your competition.

It’s a lightweight way to grow your video presence strategically, without overwhelm, and with room to increase output as you see results.

What is the difference between RAW footage and Team+?

RAW Footage is the VideoRep's recorded take(s) --- filmed in 4K, cleanly framed, and delivered within 24–48 hours. It’s ready for your editing team to cut, style, and publish. No edits, no extras --- just pro footage you can use however you like.

Team+ gives you access to our full creative team, all working together to deliver a fully polished, ready-to-publish video.

That includes:
• Scriptwriters
• Editors
• Motion Designers
• Thumbnail Creators
• Subtitle + Caption SpecialistsIt’s

perfect when your team needs done-for-you video that’s fully on-brand, engaging, and export-ready across all platforms.

Can I use my own script?

Absolutely. Upload your final script, and your preferred VideoRep will bring it to life.

Or if you’d prefer, Team+ includes full scriptwriting to help shape your message with clarity and tone that fits your brand.

What if I need help with editing, design, or thumbnails?

That’s where Team+ comes in... We’ll match your brand style and deliver fully edited assets --- thumbnails, captions, intros, repurpose content, and more.

How do you ensure each video is on-brand?

During onboarding, you’ll upload your logos, fonts, colors, and style guidelines. We then build brand templates so every video (whether it is your 1st video or your 50th) matches your brand voice and visuals perfectly.

What types of videos can you do?

Our VideoReps specialize in evergreen, business-critical content that your team uses again and again:

• Explainers
• Onboarding walkthroughs
• Support + FAQ videos
• Internal training
• Mini-courses
• Blog-to-video assets
• Paid Ads + Shorts

Let us know your goal --- we’ll match the format and presenter to make it shine.

How do I track my videos and minutes?

Your VideoRep dashboard tracks everything in one place --- from remaining minutes and project status to deliverables and revisions. No spreadsheets. No guesswork.

Can I switch my VideoRep?

Yes! You can choose a new Video Rep for every video --- or stick with one familiar face across your content. It’s totally flexible based on what works for your brand.

Can I do a test or trial with VideoRep?

Yep... Our Video-As-You-Go option is ideal for trials and one-off projects.

For content creators

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