Case Study
Kris McCaslin (Owner)
How VideoRep Helped Launch a Veteran-Focused Marketing Project with High-Impact Explainer Videos
.svg)
4 high-quality
10x
$25,000+
Kris McCaslin (Owner)
Industry
“Julian's ability to handle objections and pick up new languages exceeded our expectations. He unlocks sales in ways that just weren’t possible before.”
Challenge
Kris McCaslin, owner of Prevail Agency, was preparing to launch For Those Who Served — a veteran-focused marketing campaign — and needed a series of professional explainer videos to drive conversions.
Although his agency excelled in tech-driven lead generation, video production was a new territory. The main challenges:
- No professional on-camera talent to deliver the message with authority and trust
- Lack of in-house resources for scripting, filming, and editing
- Tight timelines to create platform-ready content for multiple ad channels
- Concerns about quality and ROI compared to the investment
About the Project
For Those Who Served is a campaign dedicated to connecting with audiences through veteran-focused messaging, supported by tech-enabled marketing strategies. The project marked the agency’s first major move into presenter-led video content.
Solution
VideoRep provided an end-to-end, done-for-you video production process, delivering 4 platform-ready explainer videos:
- Scriptwriting & Messaging Refinement — ensuring clarity, persuasion, and ad-readiness.
- Professional Presenter Filming — confident, trustworthy delivery tailored to the target audience.
- Editing with Modern Transitions & Effects — incorporating Kris’s style preferences and creative feedback.
- Multi-Format Output — ad-ready files for YouTube, Instagram Reels, and other social platforms.
Kris shared:
"From scriptwriting to recording to revisions — it was fast, user-friendly, and top value for the investment."
Key Results
- 4 high-quality explainer videos produced in record time.
- 10x projected ROI from campaigns.
- Positive early feedback from stakeholders.
- $25,000+ cost savings compared to traditional production.
- Early campaign launch, maximizing seasonal ad reach.
Client Quote
"We got nothing but positive feedback and attention from the videos. It really accomplished our goal without the headaches of producing them ourselves. You’ll get the best value, the best content, and the highest ROI."
— Kris McCaslin, Owner, Prevail Agency / For Those Who Served
Client Outcome
With VideoRep’s help, For Those Who Served entered the market with a polished, professional video series that reinforced its veteran-focused mission and delivered on both speed and ROI. The success of this project set the stage for ongoing collaboration on future campaigns.
“Scaling a multilingual sales team was complicated, not just because of hiring but due to the constant need for training, onboarding, and rehiring. We realized that using AI could streamline the process and help us avoid these recurring operational headaches.”
Frequently asked questions
We create presenter-led video content for brands and businesses that need to communicate clearly --- without relying on internal teams to be on camera. Our hand-selected presenters become the face of your message, delivering explainers, training videos, onboarding, and more.
Unlike a talent agency or AI avatar service, we’re built for marketing teams who value authenticity, consistency, and fast turnaround --- with presenters who care about your brand like it's their own.
Most businesses create less than 10 minutes of video content per month --- and less than 20% of that includes a professional presenter.
That means most teams are either falling behind or relying on DIY content that doesn’t convert, doesn’t scale, and doesn’t represent their brand at its best.
Our Video Packs were designed to flip that script.
Instead of overcommitting to big, expensive productions, you get a fractional, flexible way to build high-impact content over time with your VideoRep(s).
Think of it like buying video credits:
• Use them across any type of video (explainer, onboarding, training, etc.)
• Reuse the same presenter or switch anytime
• Scale your content library without reinventing the wheel every time
Even our lowest tier (10 minutes) is enough to put you ahead of 90% of your competition.
It’s a lightweight way to grow your video presence strategically, without overwhelm, and with room to increase output as you see results.
RAW Footage is the VideoRep's recorded take(s) --- filmed in 4K, cleanly framed, and delivered within 24–48 hours. It’s ready for your editing team to cut, style, and publish. No edits, no extras --- just pro footage you can use however you like.
Team+ gives you access to our full creative team, all working together to deliver a fully polished, ready-to-publish video.
That includes:
• Scriptwriters
• Editors
• Motion Designers
• Thumbnail Creators
• Subtitle + Caption SpecialistsIt’s
perfect when your team needs done-for-you video that’s fully on-brand, engaging, and export-ready across all platforms.
Absolutely. Upload your final script, and your preferred VideoRep will bring it to life.
Or if you’d prefer, Team+ includes full scriptwriting to help shape your message with clarity and tone that fits your brand.
That’s where Team+ comes in... We’ll match your brand style and deliver fully edited assets --- thumbnails, captions, intros, repurpose content, and more.
During onboarding, you’ll upload your logos, fonts, colors, and style guidelines. We then build brand templates so every video (whether it is your 1st video or your 50th) matches your brand voice and visuals perfectly.
Our VideoReps specialize in evergreen, business-critical content that your team uses again and again:
• Explainers
• Onboarding walkthroughs
• Support + FAQ videos
• Internal training
• Mini-courses
• Blog-to-video assets
• Paid Ads + Shorts
Let us know your goal --- we’ll match the format and presenter to make it shine.
Your VideoRep dashboard tracks everything in one place --- from remaining minutes and project status to deliverables and revisions. No spreadsheets. No guesswork.
Yes! You can choose a new Video Rep for every video --- or stick with one familiar face across your content. It’s totally flexible based on what works for your brand.
Yep... Our Video-As-You-Go option is ideal for trials and one-off projects.
Video Presenters For Consistent
B2B Growth
Polished, scalable content featuring real human video representatives - for fast-moving B2B SaaS teams who value human connection over AI-generated content.
.avif)
