Case Study
Unilever
How Unilever Leveraged Presenter-Led Videos to Communicate Procurement Insights
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14
160+
$25,000+
Unilever
Industry
“Julian's ability to handle objections and pick up new languages exceeded our expectations. He unlocks sales in ways that just weren’t possible before.”
Challenge
Unilever’s Singapore-based Procurement Strategy & Insights division was preparing to launch its new Negotiation Toolkit, an internal digital workflow solution designed for global buyers. With the internal rollout just days away, the team needed a set of clear, concise training videos to help staff understand and adopt the tool.
The requirements were specific:
- 14 videos, each under five minutes
- Professional presenter with clear, global English
- Light animation to guide viewers through tool features
- Delivery within two weeks of the internal launch date
No one internally was available or willing to present on camera, and production timelines with in-house teams or agencies would have been too slow and costly.
About Unilever – Procurement Strategy & Insights
Unilever is one of the world’s largest consumer goods companies, with operations in over 190 countries. The Procurement Strategy & Insights team drives innovative solutions for sourcing and supplier relationships, working with diverse global markets and stakeholders.
Solution
VideoRep stepped in to handle the entire production process, working closely with Unilever to ensure accuracy, clarity, and brand alignment. The process included:
- Discovery & Briefing – Reviewing the Negotiation Toolkit, aligning on tone, and gathering internal references.
- Presenter-Focused Production – Filming all tutorials with a professional presenter skilled in clear, global English delivery.
- Light Animation & Branding – Adding subtle animations and brand-styled visuals to highlight tool features.
- Rapid Turnaround – Delivering all videos in under two weeks, with revisions built into the schedule.
Harshita Pulla, Assistant Strategy & Insights Manager, recalled:
"From the very first draft, the quality was so high that we barely needed revisions. It was seamless — I didn’t have to worry about a thing, even with such a tight timeline."
Key Results
- 14 professional videos delivered in under two weeks
- 160+ hours of internal team time saved
- $25,000+ estimated production cost savings compared to in-house or agency production
- Positive feedback across teams, leading to internal referrals for other Unilever divisions
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Client Quote
"The customer experience was incredible. From day one, the team went beyond expectations — delivering more than what was promised. The quality, speed, and ease of the process stood out, and I’ve already recommended them to colleagues."
— Harshita Pulla, Assistant Strategy & Insights Manager, Unilever
Client Outcome
The Negotiation Toolkit launched on schedule and received high praise from the entire leadership team. The Procurement Strategy & Insights division saw strong adoption rates, faster onboarding, and a more confident rollout process — all while avoiding the delays and costs of traditional production.
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Frequently asked questions
We create presenter-led video content for brands and businesses that need to communicate clearly --- without relying on internal teams to be on camera. Our hand-selected presenters become the face of your message, delivering explainers, training videos, onboarding, and more.
Unlike a talent agency or AI avatar service, we’re built for marketing teams who value authenticity, consistency, and fast turnaround --- with presenters who care about your brand like it's their own.
Most businesses create less than 10 minutes of video content per month --- and less than 20% of that includes a professional presenter.
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Even our lowest tier (10 minutes) is enough to put you ahead of 90% of your competition.
It’s a lightweight way to grow your video presence strategically, without overwhelm, and with room to increase output as you see results.
RAW Footage is the VideoRep's recorded take(s) --- filmed in 4K, cleanly framed, and delivered within 24–48 hours. It’s ready for your editing team to cut, style, and publish. No edits, no extras --- just pro footage you can use however you like.
Team+ gives you access to our full creative team, all working together to deliver a fully polished, ready-to-publish video.
That includes:
• Scriptwriters
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perfect when your team needs done-for-you video that’s fully on-brand, engaging, and export-ready across all platforms.
Absolutely. Upload your final script, and your preferred VideoRep will bring it to life.
Or if you’d prefer, Team+ includes full scriptwriting to help shape your message with clarity and tone that fits your brand.
That’s where Team+ comes in... We’ll match your brand style and deliver fully edited assets --- thumbnails, captions, intros, repurpose content, and more.
During onboarding, you’ll upload your logos, fonts, colors, and style guidelines. We then build brand templates so every video (whether it is your 1st video or your 50th) matches your brand voice and visuals perfectly.
Our VideoReps specialize in evergreen, business-critical content that your team uses again and again:
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Let us know your goal --- we’ll match the format and presenter to make it shine.
Your VideoRep dashboard tracks everything in one place --- from remaining minutes and project status to deliverables and revisions. No spreadsheets. No guesswork.
Yes! You can choose a new Video Rep for every video --- or stick with one familiar face across your content. It’s totally flexible based on what works for your brand.
Yep... Our Video-As-You-Go option is ideal for trials and one-off projects.
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