Case Study
GNO Partners
How GNO Partners Transformed Static Ads into a Video Ad Funnel with 37 Multi-Format Assets (Including VSL)
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37
1
$25k+
GNO Partners
Industry
“Julian's ability to handle objections and pick up new languages exceeded our expectations. He unlocks sales in ways that just weren’t possible before.”
Overview
GNO Partners works with Amazon brands generating seven to eight figures in annual revenue, helping them grow sales and profits using proprietary systems. Before partnering with VideoRep, GNO Partners relied heavily on static image ads. They lacked an internal team member comfortable on camera—especially for longer-form, trust-building content—and needed authentic, educational ad creatives and VSLs to increase engagement and conversion.
Challenge
- No internal spokesperson comfortable on camera (including the CEO)
- Existing ad strategy relied on static images, which weren’t performing
- Needed to build trust and authority through authentic, high-quality video content
- Sought a scalable solution for multiple ad formats and hooks without overloading internal resources
Solution
We approached the project in three phases:
- Foundation Phase – Created the first set of assets including:
- 3 ads for their application funnel
- 2 VSL ads
- 1 full-length VSL
- 3 ads for their application funnel
- Expansion Phase – Produced an additional 19 ads, each with five unique hooks to maximize testing potential.
- Multi-Format Delivery – Exported every asset in three aspect ratios: landscape, square, and vertical for cross-platform use.
Our spokesperson delivered clear, authentic messaging tailored to GNO Partners’ audience, while our editing team created polished, high-impact assets that maintained brand consistency.
Experience (In Their Words)
“Before we met Eric and the VideoRep team, we didn’t realize there were such good people out there who could do videos on behalf of the company. We mostly did ads with graphic designs—still pictures—and they didn’t work well. Now with Eric, it works much better.”
“The biggest benefit was the editing skills. I didn’t anticipate how well it would turn out. It’s really the full package—high-level ads, VSLs, and very good editing.”
“I would strongly recommend anyone looking for ads and VSLs to work with Eric. Definitely worth it.”
Key Results
- 37 multi-format ads (landscape, square, vertical)
- 1 main VSL tested across all ad campaigns
- $25k+ estimated cost savings compared to in-house or alternative production options
- Increased ad performance vs. previous static image campaigns
- Established a scalable, repeatable video funnel for ongoing campaigns
Outcome
This collaboration replaced underperforming static ads with a robust, high-performing video ad funnel, allowing GNO Partners to scale campaigns, test multiple hooks, and build trust with their target market. The partnership has continued, with VideoRep serving as their go-to resource for both internal and client-facing video needs.
Ready to scale your brand with a high-impact video ad funnel (including VSL)?
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“Scaling a multilingual sales team was complicated, not just because of hiring but due to the constant need for training, onboarding, and rehiring. We realized that using AI could streamline the process and help us avoid these recurring operational headaches.”
Frequently asked questions
We create presenter-led video content for brands and businesses that need to communicate clearly --- without relying on internal teams to be on camera. Our hand-selected presenters become the face of your message, delivering explainers, training videos, onboarding, and more.
Unlike a talent agency or AI avatar service, we’re built for marketing teams who value authenticity, consistency, and fast turnaround --- with presenters who care about your brand like it's their own.
Most businesses create less than 10 minutes of video content per month --- and less than 20% of that includes a professional presenter.
That means most teams are either falling behind or relying on DIY content that doesn’t convert, doesn’t scale, and doesn’t represent their brand at its best.
Our Video Packs were designed to flip that script.
Instead of overcommitting to big, expensive productions, you get a fractional, flexible way to build high-impact content over time with your VideoRep(s).
Think of it like buying video credits:
• Use them across any type of video (explainer, onboarding, training, etc.)
• Reuse the same presenter or switch anytime
• Scale your content library without reinventing the wheel every time
Even our lowest tier (10 minutes) is enough to put you ahead of 90% of your competition.
It’s a lightweight way to grow your video presence strategically, without overwhelm, and with room to increase output as you see results.
RAW Footage is the VideoRep's recorded take(s) --- filmed in 4K, cleanly framed, and delivered within 24–48 hours. It’s ready for your editing team to cut, style, and publish. No edits, no extras --- just pro footage you can use however you like.
Team+ gives you access to our full creative team, all working together to deliver a fully polished, ready-to-publish video.
That includes:
• Scriptwriters
• Editors
• Motion Designers
• Thumbnail Creators
• Subtitle + Caption SpecialistsIt’s
perfect when your team needs done-for-you video that’s fully on-brand, engaging, and export-ready across all platforms.
Absolutely. Upload your final script, and your preferred VideoRep will bring it to life.
Or if you’d prefer, Team+ includes full scriptwriting to help shape your message with clarity and tone that fits your brand.
That’s where Team+ comes in... We’ll match your brand style and deliver fully edited assets --- thumbnails, captions, intros, repurpose content, and more.
During onboarding, you’ll upload your logos, fonts, colors, and style guidelines. We then build brand templates so every video (whether it is your 1st video or your 50th) matches your brand voice and visuals perfectly.
Our VideoReps specialize in evergreen, business-critical content that your team uses again and again:
• Explainers
• Onboarding walkthroughs
• Support + FAQ videos
• Internal training
• Mini-courses
• Blog-to-video assets
• Paid Ads + Shorts
Let us know your goal --- we’ll match the format and presenter to make it shine.
Your VideoRep dashboard tracks everything in one place --- from remaining minutes and project status to deliverables and revisions. No spreadsheets. No guesswork.
Yes! You can choose a new Video Rep for every video --- or stick with one familiar face across your content. It’s totally flexible based on what works for your brand.
Yep... Our Video-As-You-Go option is ideal for trials and one-off projects.
Video Presenters For Consistent
B2B Growth
Polished, scalable content featuring real human video representatives - for fast-moving B2B SaaS teams who value human connection over AI-generated content.
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