Case Study
Electric Heroes
Electric Heroes Achieves 3X ROAS Across 3 Video Ad Campaigns with VideoRep
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22
3X+
$6,000+
24–48 hours
Electric Heroes
Industry
“Julian's ability to handle objections and pick up new languages exceeded our expectations. He unlocks sales in ways that just weren’t possible before.”
Challenge
Electric Heroes wanted to increase leads in the Bay Area using Facebook and Instagram ads. They had previously run ads with limited success and were curious to see if using an authentic video presenter could improve engagement and conversions. Their goal was to create ads that not only showcased their range of services — including electrical work, plumbing, remodeling, and cleaning — but also resonated with local homeowners.
About Electric Heroes
Electric Heroes is a Bay Area-based home services company offering electrical work, general contracting, plumbing, 3D design, cleaning, and more. Known for quality and reliability, they wanted their online advertising to reflect the same professionalism customers experienced in person.
Solution
VideoRep worked with Electric Heroes to develop three ad campaigns across multiple months:
- First Campaign – A presenter-led ad calling out Bay Area homeowners, integrating real project footage to highlight Electric Heroes’ work. Delivered in landscape, with bonus portrait and square exports for Meta platforms.
- Second Campaign – Incorporated customer testimonials to build trust and drive higher conversion rates.
- Third Campaign – Five variations for A/B testing, each targeting different services and audience angles.
All campaigns used scripts written with a clear call-to-action and a direct response approach, designed to connect with the target audience quickly. Every video was delivered in multiple formats (landscape, portrait, square) to maximize performance across placements.
Key Results
- 22 total ad variations delivered across three campaigns (including all formats and exports).
- 3X+ return on ad spend (ROAS) sustained across campaigns.
- $6,000+ estimated cost savings compared to traditional production methods.
- Turnaround time: 24–48 hours per ad variation.
- Significant increase in lead quality with more targeted Bay Area homeowners.
- Freed up internal team resources for other marketing priorities.
Client Quote
"Eric and his team recently helped me to do ads for Facebook and Instagram. It was a one-minute ad, and I must say, the guys are professional, very responsive, very quick to fix any little comment that I had. The price is super reasonable. I couldn’t be happier. We’re already working on the next chapter with them for just different ads for Facebook and Instagram. I would recommend everybody that’s looking for this type of commercial or spokesman — it’s exactly what I was looking for. Super recommended."
— Idan Cohen, Owner, Electric Heroes
Client Outcome
Electric Heroes discovered just how easy it could be to get high-quality, results-driven content for their ad campaigns. Having previously tried traditional ads with mixed success, they saw firsthand how a professional, authentic presenter could transform engagement and massively boost conversions. The ease of the process — from idea to delivery in under 48 hours — combined with content that genuinely represented their brand, gave them a repeatable formula for producing campaigns that work.
Call to Action
Ready to boost your ad performance with authentic, high-converting presenter-led videos?
Let’s talk about your next campaign → videorep.com/contact
“Scaling a multilingual sales team was complicated, not just because of hiring but due to the constant need for training, onboarding, and rehiring. We realized that using AI could streamline the process and help us avoid these recurring operational headaches.”
Frequently asked questions
We create presenter-led video content for brands and businesses that need to communicate clearly --- without relying on internal teams to be on camera. Our hand-selected presenters become the face of your message, delivering explainers, training videos, onboarding, and more.
Unlike a talent agency or AI avatar service, we’re built for marketing teams who value authenticity, consistency, and fast turnaround --- with presenters who care about your brand like it's their own.
Most businesses create less than 10 minutes of video content per month --- and less than 20% of that includes a professional presenter.
That means most teams are either falling behind or relying on DIY content that doesn’t convert, doesn’t scale, and doesn’t represent their brand at its best.
Our Video Packs were designed to flip that script.
Instead of overcommitting to big, expensive productions, you get a fractional, flexible way to build high-impact content over time with your VideoRep(s).
Think of it like buying video credits:
• Use them across any type of video (explainer, onboarding, training, etc.)
• Reuse the same presenter or switch anytime
• Scale your content library without reinventing the wheel every time
Even our lowest tier (10 minutes) is enough to put you ahead of 90% of your competition.
It’s a lightweight way to grow your video presence strategically, without overwhelm, and with room to increase output as you see results.
RAW Footage is the VideoRep's recorded take(s) --- filmed in 4K, cleanly framed, and delivered within 24–48 hours. It’s ready for your editing team to cut, style, and publish. No edits, no extras --- just pro footage you can use however you like.
Team+ gives you access to our full creative team, all working together to deliver a fully polished, ready-to-publish video.
That includes:
• Scriptwriters
• Editors
• Motion Designers
• Thumbnail Creators
• Subtitle + Caption SpecialistsIt’s
perfect when your team needs done-for-you video that’s fully on-brand, engaging, and export-ready across all platforms.
Absolutely. Upload your final script, and your preferred VideoRep will bring it to life.
Or if you’d prefer, Team+ includes full scriptwriting to help shape your message with clarity and tone that fits your brand.
That’s where Team+ comes in... We’ll match your brand style and deliver fully edited assets --- thumbnails, captions, intros, repurpose content, and more.
During onboarding, you’ll upload your logos, fonts, colors, and style guidelines. We then build brand templates so every video (whether it is your 1st video or your 50th) matches your brand voice and visuals perfectly.
Our VideoReps specialize in evergreen, business-critical content that your team uses again and again:
• Explainers
• Onboarding walkthroughs
• Support + FAQ videos
• Internal training
• Mini-courses
• Blog-to-video assets
• Paid Ads + Shorts
Let us know your goal --- we’ll match the format and presenter to make it shine.
Your VideoRep dashboard tracks everything in one place --- from remaining minutes and project status to deliverables and revisions. No spreadsheets. No guesswork.
Yes! You can choose a new Video Rep for every video --- or stick with one familiar face across your content. It’s totally flexible based on what works for your brand.
Yep... Our Video-As-You-Go option is ideal for trials and one-off projects.
Video Presenters For Consistent
B2B Growth
Polished, scalable content featuring real human video representatives - for fast-moving B2B SaaS teams who value human connection over AI-generated content.
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